• DOI:10.1177/1533317512454707
Corpus ID: 11046530

Toward a More Nuanced Perception of Alzheimer’s Disease

@article{Gorp2012TowardAM,
  title={Toward a More Nuanced Perception of Alzheimer’s Disease},
  author={B. van Gorp and Tom Vercruysse and J. Van den Bulck},
  journal={American Journal of Alzheimer's Disease & Other Dementias®},
  year={2012},
  volume={27},
  pages={388 - 396}
}

• B. van Gorp, Tom Vercruysse, J. Van den Bulck
• Published 2012
• Psychology, Medicine
• American Journal of Alzheimer's Disease & Other Dementias®

Starting point of this study was the assumption that Alzheimer’s disease is made worse for the person who has the disease by the negative regard in which the illness is held by society. The aim was to test by means of a campaign advertisement whether more nuanced counterframes could have an impact while remaining credible and comprehensible to the public. A sample of thousand people living in Belgium evaluated the campaign in an experimental design. This revealed that all the versions tested… Expand

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