Toward Understanding Social Media Marketing's Possitive And Negative Sides From Literature Review Perspective

@article{Adilova2017TowardUS,
  title={Toward Understanding Social Media Marketing's Possitive And Negative Sides From Literature Review Perspective},
  author={Dinar Adilova},
  journal={IOSR Journal of Business and Management},
  year={2017},
  volume={19},
  pages={67-74}
}
  • Dinar Adilova
  • Published 2017
  • Business
  • IOSR Journal of Business and Management
Social media has become an important new cultural and social phenomenon, changing the way millions of people and businesses connect and communicate. Today, social media has become omnipresent and most essential for social networking, content sharing and online accessing. Due to its wide spread and instantaneous features, social media opens a wide place for businesses such as online marketing. Marketing which occurs via social media is known as social media marketing. Social media marketing has… Expand

References

SHOWING 1-10 OF 49 REFERENCES
Friends with Benefits: A Social Media Marketing Handbook
  • 63
Users of the world, unite! The challenges and opportunities of Social Media
  • 11,574
  • PDF
The Complementary Roles of Traditional and Social Media in Driving Marketing Performance
  • 52
  • PDF
The New Community Rules - Marketing on the Social Web
  • 169
Role of social media in online travel information search
  • 2,072
User-Generated Content and Consumer Empowerment in the Travel Industry: a Uses & gratifications and Dual-Process Conceptualization
  • 29
  • Highly Influential
  • PDF
Word of Mouth on the Web: The Impact of Web 2.0 on Consumer Purchase Decisions
  • 360
  • PDF
Retailer adoption of the Internet – Implications for retail marketing
  • 194
...
1
2
3
4
5
...