Toward An Understanding of the Behavioral Intention to Use Mobile Banking Services

@inproceedings{Tang2004TowardAU,
  title={Toward An Understanding of the Behavioral Intention to Use Mobile Banking Services},
  author={Tzung-I Tang and Hsin-Hui Lin and Yi-Shun Wang and Yu-ming Wang},
  booktitle={PACIS},
  year={2004}
}
Abstract Although millions of dollars have been spent on building mobile banking systems, reports on mobile banking show that potential users may not be using the systems, despite their availability. Thus, research is needed to identify the factors determining users' acceptance of mobile banking. While there has been considerable research on the technology acceptance model (TAM) that predicts whether individuals will accept and voluntarily use information systems, limitations of the TAM include… CONTINUE READING
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