Tourist Word of Mouth and Revisit Intentions to Rural Tourism Destinations: a Case of North Dakota, USA

@article{Phillips2013TouristWO,
  title={Tourist Word of Mouth and Revisit Intentions to Rural Tourism Destinations: a Case of North Dakota, USA},
  author={W. Phillips and K. Wolfe and N. M. Hodur and F. Leistritz},
  journal={International Journal of Tourism Research},
  year={2013},
  volume={15},
  pages={93-104}
}
  • W. Phillips, K. Wolfe, +1 author F. Leistritz
  • Published 2013
  • Sociology
  • International Journal of Tourism Research
  • Destination managers in rural states, like North Dakota, understand the benefits of tourism and, thus, the importance of studying visitors' intentions. This study investigated visitors' perceptions of destination image, value and satisfaction and those variables’ relationship with future behaviors, with a specific focus on their intent to return and make recommendations to others. The results showed that destination image directly affects visitors' perception of value and revisit intentions… CONTINUE READING
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