Too close to home. Factors predicting meat avoidance

@article{Ruby2012TooCT,
  title={Too close to home. Factors predicting meat avoidance},
  author={M. B. Ruby and S. Heine},
  journal={Appetite},
  year={2012},
  volume={59},
  pages={47-52}
}
In most societies, meat is valued more highly, yet tabooed more frequently, than any other type of food. Past research suggests that people avoid eating animals they consider similar to themselves, but what specific factors influence which they eat, and which they avoid? Across an array of samples from the USA, Canada, Hong Kong, and India, perceived animal intelligence and appearance emerged as the chief predictors of disgust at the thought of eating them. Furthermore, reflecting on animals… Expand
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