Too Much of a Good Thing : The Benefits of Implementation Intentions Depend on the Number of Goals

@inproceedings{Dalton2012TooMO,
  title={Too Much of a Good Thing : The Benefits of Implementation Intentions Depend on the Number of Goals},
  author={Amy N. Dalton and Stephen A. Spiller},
  year={2012}
}
Implementation intentions are specific plans regarding how, when, and where to pursue a goal (Gollwitzer). Forming implementation intentions for a single goal has been shown to facilitate goal achievement, but do such intentions benefit multiple goals? If so, people should form implementation intentions for all their goals, from eating healthily to tidying up. An investigation into this question suggests that the benefits of implemental planning for attaining a single goal do not typically… CONTINUE READING
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