Tobacco use in Bollywood movies, tobacco promotional activities and their association with tobacco use among Indian adolescents

@inproceedings{Arora2012TobaccoUI,
  title={Tobacco use in Bollywood movies, tobacco promotional activities and their association with tobacco use among Indian adolescents},
  author={Monika Arora and Neha Mathur and Vinay Gupta and Gaurang P Nazar and Kolli Srinath Reddy and James Sargent},
  booktitle={Tobacco control},
  year={2012}
}
BACKGROUND Smoking in Hollywood movies is a known risk factor for teen smoking in the USA and Europe, but little is known about the association between exposure to tobacco use in Bollywood movies and teen tobacco use in India. METHODS A cross-sectional sample of 3956 adolescents (eighth and ninth grades, ages 12-16 years) from 12 randomly selected New Delhi schools was surveyed in 2009, assessing tobacco use status, receptivity to tobacco promotions (based on owning or being willing to wear… CONTINUE READING
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