Tobacco advertising and promotion

  title={Tobacco advertising and promotion},
  author={Henry Saffer},
If tobacco advertising and promotion increase cigarette consumption, they are issues for public health policy. Although public health advocates assert that tobacco advertising does increase cigarette consumption, there is a significant empirical literature that finds little or no effect of tobacco advertising on smoking. In this chapter, these empirical studies are examined more closely with several important insights emerging from the analysis. The chapter also provides new empirical research… CONTINUE READING

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