To tweet or to retweet? That is the question for health professionals on twitter.

@article{Lee2013ToTO,
  title={To tweet or to retweet? That is the question for health professionals on twitter.},
  author={Ji Young Lee and Shyam S. Sundar},
  journal={Health communication},
  year={2013},
  volume={28 5},
  pages={509-24}
}
Guided by the MAIN model ( Sundar, 2008 ), this study explored the effects of three interface cues conveying source attributes on credibility of health messages in Twitter: authority cue (whether a source is an expert or not), bandwagon cue (the number of followers that a source has-large vs. small), and source proximity cue (distance of messages from its… CONTINUE READING

Topic