• Economics
  • Published 2010

To fund or not to fund: assessment of the potential impact of a regional promotion campaign.

@inproceedings{Carpio2010ToFO,
  title={To fund or not to fund: assessment of the potential impact of a regional promotion campaign.},
  author={Carlos E. Carpio and Olga Isengildina-Massa},
  year={2010}
}
This paper develops a framework for assessing the potential economic impact of a regional promotion campaign combining contingent valuation methods with a partial displacement equilibrium model. The proposed approach is applied to the evaluation of the potential economic impact of the locally grown campaign in South Carolina. Results reveal that the first season of the promotion campaign increased consumer willingness to pay for produce by 3.4%. The change in consumer preferences and the… CONTINUE READING

Tables from this paper.

Citations

Publications citing this paper.
SHOWING 1-9 OF 9 CITATIONS

References

Publications referenced by this paper.
SHOWING 1-10 OF 36 REFERENCES

Willingness to Pay for Locally Grown Products: The Case of StateGrown Products in South Carolina.

  • C. E. Carpio, O. Isengildina-Massa
  • Agribus.: An Internat. J. 25(2009):412–426
  • 2009
VIEW 3 EXCERPTS
HIGHLY INFLUENTIAL

Potential Economic Impact of the South Carolina Agricultural Marketing and Branding Campaign.

  • C. E. Carpio, O. Isengildina, D. Hughes
  • Work. Pap. No. 050407,
  • 2007
VIEW 1 EXCERPT
HIGHLY INFLUENTIAL

The Florida Tomato Committee’s Education and Promotion Program: An Evaluation.

  • J. J. Van Sickle, E. Evans
  • Mimeo, Dept. of Food and Resour. Econ., University of Florida,
  • 2001
VIEW 1 EXCERPT
HIGHLY INFLUENTIAL

Some Old Truths Revisited

VIEW 3 EXCERPTS
HIGHLY INFLUENTIAL