To create or to recall? Neural mechanisms underlying the generation of creative new ideas☆

Abstract

This fMRI study investigated brain activation during creative idea generation using a novel approach allowing spontaneous self-paced generation and expression of ideas. Specifically, we addressed the fundamental question of what brain processes are relevant for the generation of genuinely new creative ideas, in contrast to the mere recollection of old ideas… (More)
DOI: 10.1016/j.neuroimage.2013.11.021

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