To buy or not to buy experience goods online: Perspective of innovation adoption barriers

@article{Lian2013ToBO,
  title={To buy or not to buy experience goods online: Perspective of innovation adoption barriers},
  author={Jiunn-Woei Lian and David C. Yen},
  journal={Computers in Human Behavior},
  year={2013},
  volume={29},
  pages={665-672}
}

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