To Study the Relationship between Experiential Marketing, Experiential Value and Purchase Intention with Special Reference to Travel Website

  • Veto Datta, Dr. Vasantha, Š.
  • Published 2015
This paper proposes the framework to examineinterrelationship among experiential marketing, experiential value and purchase intensions of travel website users. Experiential marketing focuses on how customer senses, feel, think, actand relate their experiences. Experiential value incorporate the benefits derived from perceptionsof playfulness, aesthetics… CONTINUE READING