• Engineering
  • Published 2014

To Repair or Not to Repair: What Is the Motivation?

@inproceedings{Scott2014ToRO,
  title={To Repair or Not to Repair: What Is the Motivation?},
  author={Kristin Scott and Sean T. Weaver},
  year={2014}
}
The lights on the dishwasher panel blink and then go dark. No amount of pushing, prodding, or opening and closing the dishwasher door succeeds in restoring life to the now-defunct home appliance. The consumer faces a decision: should he try to extend the lifespan of the appliance by having it repaired or repairing it himself? Or should he dispose of the broken dishwasher and replace it with a new one? While a significant amount of marketing research has focused on how and why consumers choose… CONTINUE READING

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References

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