• Political Science
  • Published 2012

Title: Services Marketing in a Cross-Cultural Environment - The Case of Elekta in Russia Level: Final assignment for Master Degree in Business Administration

@inproceedings{Bazyleva2012TitleSM,
  title={Title: Services Marketing in a Cross-Cultural Environment - The Case of Elekta in Russia Level: Final assignment for Master Degree in Business Administration},
  author={Alena Bazyleva and Maria Zaytseva and Maria Fregidou-Malama},
  year={2012}
}
Method: In present research explanatory applied type of study was used to describe services marketing process. Combination of induction and deduction methods, and qualitative methods of research were used. Case study of Swedish company Elekta was chosen as the research area. Primary data was collected through survey by means of semi-structured interviews and open questionnaires. Secondary data was collected from sources such as relevant books, scientific articles, company brochure, and websites… CONTINUE READING