Title: Factors Influencing Consumers' Perceived Risk Of Tobacco Products.


ISPOR 18th Annual European Congress; 7-11 November 2015. Milan, Italy. The tobacco industry is developing candidate modified risk tobacco products (cMRTPs) with the potential to reduce individual risk and population harm in comparison to smoking combustible cigarettes. In 2012, the United States (US) Food and Drug Administration (FDA) released its Draft… (More)
DOI: 10.1016/j.jval.2015.09.1439


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