Timing when to buy

  title={Timing when to buy},
  author={Rakesh Agrawal and Samuel Ieong and Raja Velu},
Most e-commerce sites to-date have focused on helping consumers decide what to buy and where to buy. We study the complementary question of helping consumers decide when to buy, focusing on consumer durables. We introduce a utility-based model for evaluating different approaches to this question. We focus on how best to make use of forecasts in making recommendations, and propose three natural strategies. We establish a relationship between these strategies, and show that one of them is optimal… CONTINUE READING

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Discounting and its impact on durables buying decision

  • R. S. Winer
  • Marketing Letters,
  • 1997
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