• Corpus ID: 197640799

Time-Aware Prospective Modeling of Users for Online Display Advertising

  title={Time-Aware Prospective Modeling of Users for Online Display Advertising},
  author={Djordje Gligorijevic and Jelena Gligorijevic and Aaron Flores},
Prospective display advertising poses a great challenge for large advertising platforms as the strongest predictive signals of users are not eligible to be used in the conversion prediction systems. To that end efforts are made to collect as much information as possible about each user from various data sources and to design powerful models that can capture weaker signals ultimately obtaining good quality of conversion prediction probability estimates. In this study we propose a novel time… 

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