Threshold Effects in Online Group Buying

@article{Wu2013ThresholdEI,
  title={Threshold Effects in Online Group Buying},
  author={Jiahua Wu and Mengze Shi and Ming Hu},
  journal={University of Toronto - Rotman School of Management Research Paper Series},
  year={2013}
}
  • Jiahua WuM. ShiMing Hu
  • Published 5 December 2013
  • Business
  • University of Toronto - Rotman School of Management Research Paper Series
This paper studies two types of threshold-induced effects: a surge of new sign-ups around the time when the thresholds of group-buying deals are reached, and a stronger positive relation between the number of new sign-ups and the cumulative number of sign-ups before the thresholds are reached than afterward. This empirical study uses a data set that records the intertemporal cumulative number of sign-ups for group-buying deals in 86 city markets covered by Groupon, during a period of 71 days… 

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