Corpus ID: 25001449

Three Metrics for Measuring User Engagement with Online Media and a YouTube Case Study

  title={Three Metrics for Measuring User Engagement with Online Media and a YouTube Case Study},
  author={Lassi A. Liikkanen},
  journal={arXiv: Human-Computer Interaction},
  • Lassi A. Liikkanen
  • Published 2013
  • Computer Science
  • arXiv: Human-Computer Interaction
  • This technical report discusses three metrics of user engagement with online media. They are Commenting frequency, Voting frequency, and Voting balance. These relative figures can be derived from established, basic statistics available for many services, prominently YouTube. The paper includes case a study of popular YouTube videos to illustrate the characteristics and usefulness of the measures. The study documents the range of observed values and their relationships. The empirical sample… CONTINUE READING
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