Threatening communication: a critical re-analysis and a revised meta-analytic test of fear appeal theory

@inproceedings{Peters2013ThreateningCA,
  title={Threatening communication: a critical re-analysis and a revised meta-analytic test of fear appeal theory},
  author={Gjalt-Jorn Ygram Peters and Robert A. C. Ruiter and Gerjo Kok},
  booktitle={Health psychology review},
  year={2013}
}
Despite decades of research, consensus regarding the dynamics of fear appeals remains elusive. A meta-analysis was conducted that was designed to resolve this controversy. Publications that were included in previous meta-analyses were re-analysed, and a number of additional publications were located. The inclusion criteria were full factorial orthogonal manipulations of threat and efficacy, and measurement of behaviour as an outcome. Fixed and random effects models were used to compute mean… CONTINUE READING

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