Threat, efficacy, and uncertainty in the first 5 months of national print and electronic news coverage of the H1N1 virus.

@article{Goodall2012ThreatEA,
  title={Threat, efficacy, and uncertainty in the first 5 months of national print and electronic news coverage of the H1N1 virus.},
  author={Catherine E. Goodall and J Randy Sabo and Rebecca J Welch Cline and Nichole Egbert},
  journal={Journal of health communication},
  year={2012},
  volume={17 3},
  pages={
          338-55
        }
}
The authors conducted a content analysis, investigating the first 5 months of national print and electronic news coverage of the H1N1 virus. They collected all stories about H1N1 appearing in 6 national news outlets between April and September 2009. Of these stories meeting the analysis criteria, the authors randomly selected 200 for inclusion. Using models of fear appeal message processing, this study investigated the nature and prevalence of threat and efficacy messages in news coverage of… CONTINUE READING