This is Advertising! Effects of Disclosing Television Brand Placement on Adolescents

Abstract

As heavy media users, adolescents are frequently exposed to embedded advertising formats such as brand placements. Because this may lead to unwitting persuasion, regulations prescribe disclosure of brand placements. This study aimed to increase our understanding of the effects of disclosing television brand placements and disclosure duration on adolescents… (More)
DOI: 10.1007/s10964-016-0493-3

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Cite this paper

@inproceedings{Reijmersdal2017ThisIA, title={This is Advertising! Effects of Disclosing Television Brand Placement on Adolescents}, author={Eva A. van Reijmersdal and Sophie C. Boerman and Moniek Buijzen and Esther Rozendaal}, booktitle={Journal of youth and adolescence}, year={2017} }