This Sporting Mammon: A Normative Critique of the Commodification of Sport

  title={This Sporting Mammon: A Normative Critique of the Commodification of Sport},
  author={Adrian J. Walsh and Richard Giulianotti},
  journal={Journal of the Philosophy of Sport},
  pages={53 - 77}
Since 1990 the commodification of popular sport has occurred at a remarkable rate. Although this process has been apparent since pastimes such as 'folk football' were formally codified as 'sports' in the 18th and 19th centuries, in recent times we have witnessed a qualitatively different kind of entry of market-centred processes into sport.i In the only truly global sport - association football or ‘soccer’ - this ‘hyper-commodification’ has involved the greater professionalisation and global… 
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