This Revolution is not Being Televised

@article{Messner2006ThisRI,
  title={This Revolution is not Being Televised},
  author={Michael A. Messner and Margaret Carlisle Duncan and Nicole Willms},
  journal={Contexts},
  year={2006},
  volume={5},
  pages={34 - 38}
}
American women have flooded into sports at all levels in the last several decades—but you would never know it from watching the evening news. 
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This article critically analyzes the U.S. growth of sports talk radio programs, with a particular focus on its sex and gender implications. It has been argued that sports talk radio texts reinscribe
The Male Consumer as Loser: Beer and Liquor Ads in Mega Sports Media Events
T he historical development of modern men’s sport has been closely intertwined with the consumption of alcohol and with the financial promotion and sponsorship provided by beer and liquor producers