Thirty Years of Conjoint Analysis: Reflections and Prospects

@article{Green2001ThirtyYO,
  title={Thirty Years of Conjoint Analysis: Reflections and Prospects},
  author={P. Green and A. Krieger and Y. Wind},
  journal={Interfaces},
  year={2001},
  volume={31},
  pages={S56-S73}
}
Paul Green has been in or around marketing research for over fifty years, both in industry and academia. He's still tolerated by his younger colleagues. His off-hours are spent either on the ski slopes or playing the piano at local nursing homes [he's too old to play in bars anymore]. Abba Krieger is equally at home in statistics, operations research, computer science, and marketing. He is clearly a man for all seasons. He's a devoted family man with five children, who somehow manages to spend… Expand
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