Third-Party Web Tracking: Policy and Technology

@article{Mayer2012ThirdPartyWT,
  title={Third-Party Web Tracking: Policy and Technology},
  author={Jonathan R. Mayer and John C. Mitchell},
  journal={2012 IEEE Symposium on Security and Privacy},
  year={2012},
  pages={413-427}
}
In the early days of the web, content was designed and hosted by a single person, group, or organization. No longer. Webpages are increasingly composed of content from myriad unrelated "third-party" websites in the business of advertising, analytics, social networking, and more. Third-party services have tremendous value: they support free content and facilitate web innovation. But third-party services come at a privacy cost: researchers, civil society organizations, and policymakers have… Expand

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