Third‐Generation New Product Processes

@article{Cooper1994ThirdGenerationNP,
  title={Third‐Generation New Product Processes},
  author={R. Cooper},
  journal={Journal of Product Innovation Management},
  year={1994},
  volume={11},
  pages={3-14}
}
  • R. Cooper
  • Published 1994
  • Business
  • Journal of Product Innovation Management
New product processes—formal “stage-gate” systems for driving new product projects from idea through to launch—have been widely adopted in the last decade, and have generally had a strong and positive impact on firms' new product efforts. While these Second-Generation roadmaps represent a major improvement over the NASA-based first generation process of the 1960s, they too have weaknesses: too time consuming and too many time wasters, too bureaucratic, and no provision for focus. Here, Robert… Expand
Overhauling the new product process
...
1
2
3
4
5
...

References

SHOWING 1-8 OF 8 REFERENCES
Stage-gate systems: A new tool for managing new products
New product processes at leading industrial firms
Shortening the Product Development Cycle
New Products: The Key Factors in Success
New Product Failure Rates — Facts and Fallacies
New-product winners and losers