Thinking too much: introspection can reduce the quality of preferences and decisions.

@article{Wilson1991ThinkingTM,
  title={Thinking too much: introspection can reduce the quality of preferences and decisions.},
  author={T. Wilson and J. Schooler},
  journal={Journal of personality and social psychology},
  year={1991},
  volume={60 2},
  pages={
          181-92
        }
}
  • T. Wilson, J. Schooler
  • Published 1991
  • Psychology, Medicine
  • Journal of personality and social psychology
In Study 1, college students' preferences for different brands of strawberry jams were compared with experts' ratings of the jams. Students who analyzed why they felt the way they did agreed less with the experts than students who did not. In Study 2, college students' preferences for college courses were compared with expert opinion. Some students were asked to analyze reasons; others were asked to evaluate all attributes of all courses. Both kinds of introspection caused people to make… Expand

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