Thinking through cancer risk: characterizing smokers' process of risk determination.

@article{Hay2005ThinkingTC,
  title={Thinking through cancer risk: characterizing smokers' process of risk determination.},
  author={Jennifer L Hay and Elyse Shuk and Gustavo Cruz and Jamie Ostroff},
  journal={Qualitative health research},
  year={2005},
  volume={15 8},
  pages={1074-85}
}
The perception of cancer risk motivates cancer risk reduction behaviors. However, common measurement strategies for cancer risk perceptions, which involve numerical likelihood estimates, do not adequately capture individuals' thoughts and feelings about cancer risk. To guide the development of novel measurement strategies, the authors used semistructured interviews to examine the thought processes used by smokers (N = 15) as they considered their cancer risk. They used grounded theory to guide… CONTINUE READING

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