Thinking the unthinkable: sacred values and taboo cognitions

@article{Tetlock2003ThinkingTU,
  title={Thinking the unthinkable: sacred values and taboo cognitions},
  author={Philip E. Tetlock},
  journal={Trends in Cognitive Sciences},
  year={2003},
  volume={7},
  pages={320-324}
}
  • P. Tetlock
  • Published 1 July 2003
  • Medicine, Psychology
  • Trends in Cognitive Sciences
Many people insist that their commitments to certain values (e.g. love, honor, justice) are absolute and inviolable - in effect, sacred. They treat the mere thought of trading off sacred values against secular ones (such as money) as transparently outrageous - in effect, taboo. Economists insist, however, that in a world of scarce resources, taboo trade-offs are unavoidable. Research shows that, although people do respond with moral outrage to taboo trade-offs, they often acquiesce when secular… 

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