Thinking beyond Aristotle: The Turn to How in Comparative Rhetoric

@article{Mao2014ThinkingBA,
  title={Thinking beyond Aristotle: The Turn to How in Comparative Rhetoric},
  author={Luming Robert Mao},
  journal={PMLA/Publications of the Modern Language Association of America},
  year={2014},
  volume={129},
  pages={448 - 455}
}
  • L. Mao
  • Published 1 May 2014
  • Sociology
  • PMLA/Publications of the Modern Language Association of America
Any modest attempt in comparative rhetoric to think beyond aristotle and beyond a single culture is enough to reveal Diversity in the use of language to converse, to instruct, and to persuade and in the concepts and theories developed to inform language practices. Since the publication, in 1971, of Robert Oliver's Communication and Culture in Ancient India and China, one of the early studies that recognized the need for and benefits of studying non-Euro-American rhetorics, comparative rhetoric… 
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