Thinking and caring about cognitive inconsistency: when and for whom does attitudinal ambivalence feel uncomfortable?

@article{NewbyClark2002ThinkingAC,
  title={Thinking and caring about cognitive inconsistency: when and for whom does attitudinal ambivalence feel uncomfortable?},
  author={Ian R. Newby-Clark and Ian Mcgregor and Mark P. Zanna},
  journal={Journal of personality and social psychology},
  year={2002},
  volume={82 2},
  pages={
          157-66
        }
}
The relation between conflicting evaluations of attitude objects (potential ambivalence) and associated unpleasant feelings (felt ambivalence) was investigated. Participants indicated their potential and felt ambivalence about capital punishment (Studies 1 and 2) and abortion (Studies 1-3). The simultaneous accessibility (J. N. Bassili, 1996) of participants' potential ambivalence (i.e., how quickly and equally quickly conflicting evaluations came to mind) was measured using response latency… 

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