Think about It This Way : Attribute Agenda-setting Function

  title={Think about It This Way : Attribute Agenda-setting Function},
  author={Sei-Hill Kim and Dielram A. Scheufele and James Shanahan},
i his study examined fftf attribute agenda-setting/i/ncfwtt of the media, which refers to significant correspondence between prominent issue attributes in the media and the agenda of attributes among audiences. An opinion surve}/ on a local issue and a content analysis of a local newspaper revealed that, by covering certain issue aspects more prominently, the media increase the salience of these aspects among audience members. We also found an important outcome of attribute agenda setting… CONTINUE READING


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