Think Twice before Jumping on the Bandwagon: Clarifying Concepts in Research on the Bandwagon Effect

@article{Barnfield2019ThinkTB,
  title={Think Twice before Jumping on the Bandwagon: Clarifying Concepts in Research on the Bandwagon Effect},
  author={Matthew Barnfield},
  journal={Political Studies Review},
  year={2019},
  volume={18},
  pages={553 - 574}
}
  • M. Barnfield
  • Published 6 September 2019
  • Business
  • Political Studies Review
The potential influence of perceived popularity of political parties or candidates on individual vote choice is most commonly studied in terms of a ‘bandwagon effect’. However, there is confusion over exactly what the bandwagon effect is. In this article, I seek to remedy this confusion by providing a clear definition and typology of bandwagon effects, grounded in a review which reappraises existing scholarship. I argue that the bandwagon effect is a distinct social phenomenon involving an… 

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