There is nothing permanent except change—analyzing individual price dynamics in “pay-what-you-want” situations

  title={There is nothing permanent except change—analyzing individual price dynamics in “pay-what-you-want” situations},
  author={L. M. Schons and M. Rese and J. Wieseke and W. Rasmussen and D. Weber and Wolf-Christian Strotmann},
  journal={Marketing Letters},
  • L. M. Schons, M. Rese, +3 authors Wolf-Christian Strotmann
  • Published 2014
  • Economics
  • Marketing Letters
  • This study is examines the dynamics in prices paid in “pay-what-you-want” situations over multiple customer–seller transactions on an individual customer level. The analysis of potential dynamism in prices paid allows for an assessment of the profitability of pay-what-you-want pricing for sellers of frequently bought products and services. To empirically validate the framework, the authors conduct a field study that focuses on the aggregate and individual dynamics in prices paid over customers… CONTINUE READING
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