There is a fire burning in my heart: the role of causal attribution in affect transfer.

@article{Oikawa2011ThereIA,
  title={There is a fire burning in my heart: the role of causal attribution in affect transfer.},
  author={Masanori Oikawa and Henk Aarts and Haruka Oikawa},
  journal={Cognition & emotion},
  year={2011},
  volume={25 1},
  pages={156-63}
}
The role of causal attribution in affect transfer of primes was addressed by examining the consequences of explicit evaluation of primes within the framework of the affect misattribution procedure (AMP; Payne, Cheng, Govorun, & Stewart, 2005). We reasoned that affect transfer occurs when primed affect remains diffuse and not bound to a specific object, hence capable of freely colouring subsequent evaluations of ambiguous objects. Accordingly, we propose that when people explicitly evaluate the… CONTINUE READING
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