Theory of Reasoned Action and Theory of Planned Behavior

@inproceedings{Yzer2017TheoryOR,
  title={Theory of Reasoned Action and Theory of Planned Behavior},
  author={Marco Yzer},
  year={2017}
}
The theory of reasoned action and its extension, the widely used theory of planned behavior, state that intention to perform a behavior follows reasonably (but not necessarily rationally) from specific beliefs that people hold about the behavior, and that people act on their intentions when they have the required skills and when situational factors do not impede behavioral performance. The relevance of the reasoned action approach for understanding media effects lies in its direct applicability… CONTINUE READING

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