Theory of Games and Economic Behavior.

@article{Deming1944TheoryOG,
  title={Theory of Games and Economic Behavior.},
  author={W. Deming and J. Neumann and O. Morgenstern},
  journal={Journal of the American Statistical Association},
  year={1944},
  volume={40},
  pages={263}
}
This is the classic work upon which modern-day game theory is based. What began more than sixty years ago as a modest proposal that a mathematician and an economist write a short paper together blossomed, in 1944, when Princeton University Press published "Theory of Games and Economic Behavior." In it, John von Neumann and Oskar Morgenstern conceived a groundbreaking mathematical theory of economic and social organization, based on a theory of games of strategy. Not only would this… Expand
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