Corpus ID: 31893780

Theory and Research Concerning Social Comparisons of Personal Attributes

  title={Theory and Research Concerning Social Comparisons of Personal Attributes},
  author={Judy Saltzberl and Kate Taylor and Shelley E. Taylor and Thomas Ashby Wills},
Social comparison theory has evolved considerably since Festinger (1954) originally proposed it. This article integrates these changes with insights offered by recent social comparison studies and by research on social cognition and the self. Contrary to the original theory or subsequent research, (a) the individual is not always an unbiased self-evaluator but may seek many goals through social comparison; (b) the social environment may not be inactive but may impose unwanted comparisons; and… Expand
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