Theorizing glocalization

  title={Theorizing glocalization},
  author={Victor Roudometof},
  journal={European Journal of Social Theory},
  pages={391 - 408}
This article presents three interpretations of glocalization in social-scientific literature as a means of reframing the terms of scholarly engagement with the concept. Although glocalization is relatively under-theorized, two key interpretations of the concept have been developed by Roland Robertson and George Ritzer. Through a critical and comparative overview, the article offers an assessment of the advances and weaknesses of each perspective. Both demonstrate awareness regarding the… 
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