Theorising media as practice

@article{Couldry2004TheorisingMA,
  title={Theorising media as practice},
  author={N. Couldry},
  journal={Social Semiotics},
  year={2004},
  volume={14},
  pages={115 - 132}
}
This article explores the possibility of a new paradigm of media research that understands media, not as texts or structures of production, but as practice. Drawing on recent moves towards a theory of practice in sociology, this paradigm aims to move beyond old debates about media effects and the relative importance of political economy and audience interpretation, at the same time as moving beyond a narrow concentration on audience practices, to study the whole range of practices that are… Expand
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