Theories of associative learning in animals.

  title={Theories of associative learning in animals.},
  author={John M S Pearce and Mark E. Bouton},
  journal={Annual review of psychology},
Theories of associative learning are concerned with the factors that govern association formation when two stimuli are presented together. In this article we review the relative merits of the currently influential theories of associative learning. Some theories focus on the role of attention in association formation, but differ in the rules they propose for determining whether or not attention is paid to a stimulus. Other theories focus on the nature of the association that is formed, but… CONTINUE READING
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