Theoretical framework for managing the front end of innovation under uncertainty

@article{Sperry2009TheoreticalFF,
  title={Theoretical framework for managing the front end of innovation under uncertainty},
  author={Richard C. Sperry and Antonie J. M. Jetter},
  journal={PICMET '09 - 2009 Portland International Conference on Management of Engineering & Technology},
  year={2009},
  pages={2021-2028}
}
A growing body of research suggests that the fuzzy front-end of product development should not be managed with a one-size-fits-all standard process. Instead, projects with different market and technical uncertainties should be managed with one of five different processes (linear, recursive, evolving, selectionism, trial-and-error). Based on a review of the literature, the paper develops a theoretical framework for frontend management which provides the foundation for ongoing empirical research. 

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