The when and how of evaluative readiness : A social cognitive neuroscience perspective

@inproceedings{Ferguson2011TheWA,
  title={The when and how of evaluative readiness : A social cognitive neuroscience perspective},
  author={Melissa J. Ferguson and Michael Wojnowicz},
  year={2011}
}
In this article we consider the phenomenon of evaluative readiness, whereby the activation in memory of a goal leads to an unintentional increase in positivity toward stimuli that can facilitate the goal. We review four lines of work that together address the question of when goals lead to this kind of automatic shift in people’s attitudes. We then consider how contemporary models of cognition might explain this effect. We review whether dual systems models and single interacting system models… CONTINUE READING