The vividness effect: Elusive or illusory?

  title={The vividness effect: Elusive or illusory?},
  author={R. Lorraine Collins and Shelley E. Taylor and Joanne V. Wood and Suzanne C. Thompson},
  journal={Journal of Experimental Social Psychology},
Abstract In spite of the widespread use of vived messages by advertisers and other would-be persuaders, empirical research has generated little support for the vividness effect. The apparently common belief in the persuasive powers of vividness, coupled with this lack of supporting research, suggests the possibility that vividness has an illusory effect on judgments. Two studies are presented which investigated this hypothesis. Both operationalized vividness as concrete and colorful languge. In… Expand

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