The visitors behavioral consequences of experiential marketing: an empirical study on Taipei Zoo.

@inproceedings{Tsaur2007TheVB,
  title={The visitors behavioral consequences of experiential marketing: an empirical study on Taipei Zoo.},
  author={Sheng-Hshiung Tsaur and Yi-Ti Chiu and Chih-Hung Wang},
  year={2007}
}
Abstract The progression of economic value has advanced to the stage of experience economy nowadays. Firms have recognized that the establishment of desirable experiential environment is an essential source of competitive advantage which is difficult to be imitated and substituted. The purpose of this study is to examine whether experiences of experiential marketing have positive effects on the consequent visitors' behaviors. A mean of self-administrative questionnaire on the visitors of Taipei… CONTINUE READING

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