The virtues of gossip: reputational information sharing as prosocial behavior.

  title={The virtues of gossip: reputational information sharing as prosocial behavior.},
  author={Matthew Feinberg and Robb Willer and Jennifer E Stellar and Dacher Keltner},
  journal={Journal of personality and social psychology},
  volume={102 5},
Reputation systems promote cooperation and deter antisocial behavior in groups. Little is known, however, about how and why people share reputational information. Here, we seek to establish the existence and dynamics of prosocial gossip, the sharing of negative evaluative information about a target in a way that protects others from antisocial or exploitative behavior. We present a model of prosocial gossip and the results of 4 studies testing the model's claims. Results of Studies 1 through 3… 

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