The value of online surveys: a look back and a look ahead

  title={The value of online surveys: a look back and a look ahead},
  author={Joel R. Evans and Anil Mathur},
  journal={Internet Res.},
Purpose The purpose of this paper is to present a detailed and critical look at the evolution of online survey research since Evans and Mathur’s (2005) article on the value of online surveys. [] Key Method The look ahead focuses on emerging survey technologies and methodologies, and new non-survey technologies and methodologies. Conclusions and recommendations are provided. Findings Online survey research is used more frequently and better accepted by researchers than in 2005. Yet…

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