The value of comparative usability and UX evaluation for e-commerce organisations

@inproceedings{Kruger2016TheVO,
  title={The value of comparative usability and UX evaluation for e-commerce organisations},
  author={Rendani Maarten Kruger and Helene Gelderblom and Wynand Beukes},
  booktitle={CONF-IRM},
  year={2016}
}
The objective of this paper is to investigate the possible value of comparative user experience (UX) or usability evaluations for e-commerce organisations. Poor website usability has been identified as one of the main reasons why users abandon potential transactions. Appropriate evaluation of these sites is therefore essential. A problem with usability and UX evaluation is the lack of trust designers have in the evaluator’s recommendations due to the subjective nature thereof. This paper… CONTINUE READING